Success Story behind Inside ByteDance Event
By InfoHost Team
Introduction
Ever wondered what goes on inside a tech giant like ByteDance?
Recently, InfoHost partnered with Lark for an exclusive in-person tour: “Inside Bytedance”. It was an incredible opportunity to peek behind the curtain of their physical and digital workspaces.
The event was a huge success, and now it’s time to get the insider perspective! We sat down with our team members who attended the event to hear their key takeaways and reflections.
Here’s what they shared about their “Inside ByteDance” experience.
🔎 Looking back, what do you think made the event a success, and why do you think it resonated with the attendees?
Susan, Sales Manager: The success of Inside ByteDance came down to one key factor: relevance. Our main objective—to introduce Lark to a broader audience—was not only met but exceeded. Most of the attendees came in with little to no exposure to Lark, but by the end, they left with a clear understanding of its capabilities and the value it brings as the engine behind ByteDance’s operations.
The live demos and real-time engagement helped attendees visualize exactly how Lark could fit into their own workflows. By showing Lark in action within a real-world context, we moved from just presenting a product to delivering a tangible experience that truly resonated.
🔎 Were there any highlights or key takeaways that sparked strong interest or feedback from attendees?
Hui Shan, Product Consultant: Absolutely. One of the standout moments was the demo of Lark’s video conferencing with real-time translation. This feature struck a chord, especially with representatives from multinational teams. It addressed a common pain point—language barriers in global collaboration—and attendees immediately saw the potential to improve internal communication and cross-border teamwork. The strong reactions and follow-up questions we received made it clear that this capability sparked genuine interest and left a lasting impression.
🔎 What role did Inside ByteDance play in driving pipeline growth or lead generation?
Jasmine, Sales Representative: Inside ByteDance played a pivotal role in expanding our sales pipeline. It attracted high-quality, relevant prospects and allowed us to establish meaningful, in-person connections that go beyond what digital outreach can achieve. These face-to-face interactions helped us build credibility, uncover unique business challenges, and present tailored ways that Lark can solve real operational problems. This consultative approach has strengthened our relationships and positioned Lark as a trusted partner—not just a product.
🔎 Can you share some of the measurable outcomes from your Inside ByteDance event, including number of attendees, leads generated, and meetings booked?
Yen Joe, Solution Architect: We saw strong engagement throughout the campaign, with 80 interested participants and a solid turnout of 25 confirmed attendees—a high-quality, targeted audience. Post-event, we secured three in-person follow-up meetings for deeper product demos, held directly at the clients’ offices.
This translates to a strong return on investment:
- A 31% confirmed attendance rate from interest pool
- A 12% immediate conversion to follow-up meetings
🔎 What strategies or channels were most effective in driving RSVPs to the event?
Qi En, Marketing Executive: We deployed a multi-channel outreach strategy that proved highly effective. Personalised outreach via direct messaging and phone calls had the highest engagement rate, as they created a direct, human connection. This was complemented by cold calling, targeted email campaigns, and social media efforts. Collaboration with our principal helped amplify reach and credibility.
We also streamlined the sign-up process using Lark Base, which allowed us to manage registrations efficiently and ensure a smooth follow-up process. The combination of personal touchpoints, targeted messaging, and seamless tools helped drive urgency and convert interest into confirmed attendance.
We’re truly grateful for the overwhelming interest and participation in “Inside ByteDance”. It was a privilege to bring this unique experience to life alongside Lark and seeing everyone connect and learn together truly reinforces our belief in the power of collaboration and innovation.
We’re excited to continue fostering these connections and sharing valuable experiences in the future.
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